Sherwim Williams - Duration Paint

Based on a complete project based on the product and company, we were trying to target women with this ad.

Statistics within our report showed that while men are more likely to physically tackle a home repair or construction project, women were most likely behind the initial proposal or design to be used.

I made this ad to target women via magazines such as O, Martha Stewart living and other mainstream home and living publications.

I also developed the slogan "Put pride in your home. Put Duration paint on it." This would be the main theme throughout the entire campaign.